UK Invests

Starting this fall, we will expand the program to other parts of campus. By fall 2023, all students will have the opportunity to participate in the program and start investing. 

Fidelity Investments is a leading financial provider with a reputation for safety and stability helping clients reach investing and retirement goals. Fidelity is committed to working with young and novice investors who are just beginning their financial journey, by providing the resources and tools to make their money work for them. As part of UK Invests, Fidelity Investments will help students save and invest, bringing financial education and investing accounts to UK students, giving them the power to make better money decisions now and after graduation. We bring the program to life through Fidelity Bloom - a free easy-to-use app.

In year 1, the university will invest approximately $1 million in this initiative through private and philanthropic support. We believe this idea will garner a great deal of interest from donors, who know the importance of investing and saving as part of the trajectory of our students in leading lives of meaning and purpose.

UK’s rolling tuition average over the last several four years is now below 2 percent annually (1.6%); a decade ago, tuition and fee increases were averaging nearly six percent.  Additionally, the institution has nearly tripled the amount of financial aid to students – scholarships and grants that don’t have to be re-paid – from $57m to $162m this academic year. UK Invests – the investment accounts and financial education efforts included – represents a third step, or next step, in these efforts.

We are addressing access. We are addressing affordability. Now, we are expanding on what we do to ensure students are prepared both educationally and financially when they leave UK.

We are ready to support you. Please call 859-218-YouK (9685) or email ukinvests@uky.edu with questions.

Fidelity Bloom is an easy-to-use app that provides financial rewards for learning how to save and invest, helping you make better money decisions now and after graduation.

Fidelity Bloom for UK Invests offers automated cash rewards to help you build long-lasting habits. To get started, you get $50 when you open an account and deposit $25 ². You must maintain a balance of at least $25 to receive the Fidelity bonus. Fidelity Bloom also offers a 10% Savings match on up to $300 ³.

Fidelity Bloom is an app to access two brokerage accounts. To open an account within the app, you need to be at least 18 years old. You also need to have a social security number to complete the digital account open process.

An existing Fidelity customer can open a Fidelity Bloom for UK Invests account by using the UK Invests QR code. When you log into Fidelity.com you will see all your accounts with Fidelity.

You can earn deposits into your Fidelity Bloom for UK Invests account by completing assignments outlined in your Canvas modules. The dollar amount for each assignment is listed with the assignment. Once you have the minimum of $25 of incentive dollars deposited in your account, Fidelity Investments will take about 17 days to process your bonus deposit of $50.

You earn contributions to your account by completing assignments outlined in your Canvas modules. The dollar amount for each assignment is listed with the assignment.

Once a student’s account reaches a minimum of $25, it takes approximately 17 days (about 2 and a half weeks) for Fidelity to deposit the $50 bonus. 

Your Fidelity Bloom for UK Invests account and any money deposited in it is yours. When you leave, it remains yours. The university does not retain any of the dollars in your account.

UK Invests is exclusively partnered with Fidelity Investments. Any money earned by participating in UK Invests is deposited into your Fidelity Bloom for UK Invests account. You may consult directly with Fidelity Investments and your other financial institution to review options for transferring money between accounts.

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